When services are offered by small and medium retailers : what is the customer's perception?
Lorea Narvaiza, David Ruiz de Olano, Tontxu Campos, Iñigo Arroniz
| Alternative title: | Cuando los pequeños y medianos detallistas ofrecen servicios |
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| Year of publication: |
enero-abril, 2016
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| Authors: | Narvaiza, Lorena ; Ruiz de Olano, David ; Campos, Tontxu ; Arroniz, Iñigo |
| Published in: |
Universia business review : UBR. - Madrid : Universia, ZDB-ID 2224947-3. - 2016, 49, p. 132-145
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| Subject: | Servitization | Servicedominant logic | Customer perception | Small and medium retailers | Survey | KMU | SME | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception | Electronic Commerce | E-commerce |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011686001