When should star power and eWOM be responsible for the box office performance? : an empirical study based on signaling theory
Liu Fan, Xiaoping Zhang, Laxmisha Rai
| Year of publication: |
2021
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|---|---|
| Authors: | Fan, Liu ; Zhang, Xiaoping ; Rai, Laxmisha |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-11
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| Subject: | Box office performance | eWOM | Signaling environment | Signaling theory | Star power | Signalling | Theorie | Theory | Filmwirtschaft | Film industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102591 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648831