Where you say it matters : why packages are a more believable source of product claims than advertisements

Tatiana M. Fajardo, Claudia Townsend

Year of publication:	July 2016
Authors:	Fajardo, Tatiana M. ; Townsend, Claudia
Published in:	Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 3, p. 426-434
Subject:	Persuasion \| Proximity \| Marketing media \| Packages \| Advertisements \| Werbung \| Advertising \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Verpackung \| Packaging

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