Which controls are better for service outsourcing? : integrating service-dominant logic and service characteristics
Subroto Roy; K. Sivakumar
| Year of publication: |
2014
|
|---|---|
| Authors: | Roy, Subroto ; Sivakumar, K. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 4.2014, 3/4, p. 45-62
|
| Subject: | Service outsourcing | Control systems | Service characteristics | IHIP | Intangibility | Heterogeneity | Inseparability | Perishability | Digitizability' | Service-dominant logic | SDL | Formal control | Informal control | Globalization | Core competence | Service-Dominant Logic | Outsourcing | Kernkompetenz | Core competency | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467852