Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Neeru Paharia and Vanitha Swaminathan
| Year of publication: |
2019
|
|---|---|
| Authors: | Paharia, Neeru ; Swaminathan, Vanitha |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 3, p. 91-107
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| Subject: | brand preferences | cocreation | cross-cultural | political orientation | power-distance beliefs | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Präferenztheorie | Theory of preferences | Kulturelle Identität | Cultural identity | Markenführung | Brand management | Produktgestaltung | Product design | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242919830412 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176002