Why does segmentation matter? : using mixed methodology to identify market segments
Jaime R. S. Fonseca
| Year of publication: |
2011
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|---|---|
| Authors: | Fonseca, Jaime R. S. |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 25.2011, 1, p. 1-25
|
| Subject: | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009154104