Why does segmentation matter? : using mixed methodology to identify market segments
Jaime R. S. Fonseca
| Year of publication: |
2011
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| Authors: | Fonseca, Jaime R. S. |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 25.2011, 1, p. 1-25
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009924864