Why offer lower prices to past customers? : inducing favorable social price comparisons to enhance customer retention
Seung Hwan (Shawn) Lee, Scott Fay
| Year of publication: |
June 2017
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|---|---|
| Authors: | Lee, Seung Hwan ; Fay, Scott |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 15.2017, 2, p. 123-163
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| Subject: | Behavior-based pricing | Social price comparison | Price discrimination | Price fairness | Unfairness | Preisdifferenzierung | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Preiswettbewerb | Price competition | Preisregulierung | Price regulation | Preis | Price | Gerechtigkeit | Justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-017-9181-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011737068