Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Monica Fait, Paola Scorrano, Federica Cavallo and Lea Iaia
| Year of publication: |
2016
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|---|---|
| Authors: | Fait, Monica ; Scorrano, Paola ; Cavallo, Federica ; Iaia, Lea |
| Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 9.2016, 2, p. 169-189
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| Subject: | wine tourism destination | WTD | blog | blogger | destination image | web communication | text mining | drivers of online communication | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Social Web | Social web | Internet | Markenimage | Brand image | Wein | Wine | Weinbau | Wine industry | Öffentlichkeitsarbeit | Public relations | Web 2.0-Technologien | Web 2.0 technologies | Herkunftsbezeichnung | Designation of origin | Website | Online-Marketing | Internet marketing | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610687