Winning at new products : creating value through innovation
Robert G. Cooper
| Year of publication: |
2011 ; 4. ed., completely rev. and updated
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|---|---|
| Authors: | Cooper, Robert G. |
| Publisher: |
New York; NY [u.a.] : Basic Books |
| Subject: | Produktinnovation | Produktentwicklung | Produkteinführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 391 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-465-02578-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009173131