Winning the Super "Buzz" Bowl: How Biometrically-Based Emotional Engagement Correlates with Online Views and Comments for Super Bowl Advertisements
| Year of publication: |
2009
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|---|---|
| Authors: | Siefert, Caleb J. ; Kothuri, Ravi ; Jacobs, Devra B. ; Levine, Brian ; Plummer, Joseph ; Marci, Carl D. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 3, p. 293-303
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