With or without you : interactive effects of retail density and need for affiliation on shopping pleasure and spending
Year of publication: |
2012
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Authors: | Rompay, Thomas J. L. van ; Krooshoop, Janna ; Verhoeven, Joost W. M. ; Pruyn, Ad |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 8, p. 1126-1131
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Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Soziales Verhalten | Social behaviour | Sozialforschung | Social research |
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