Working with "The passionate few" : the indirect benefits of actor engagement in mundane service settings

by Matthew Alexander, Katharina Kils

Year of publication:	2023
Authors:	Alexander, Matthew ; Kils, Katharina
Published in:	Journal of service management research : SMR. - Baden-Baden : Nomos, ISSN 2942-3392, ZDB-ID 2909115-9. - Vol. 7.2023, 2, p. 99-111
Subject:	Actor Engagement \| Customer Engagement \| Value Co-Creation \| Generalized Exchange Theory \| Hierarchical Linear Modeling \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration

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