Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Arash Vahdat, Ali Alizadeh, Sara Quach and Nicolas Hamelin
| Year of publication: |
2021
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| Authors: | Vahdat, Arash ; Alizadeh, Ali ; Quach, Sara ; Hamelin, Nicolas |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 187-197
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| Subject: | Attitude towards mobile app use | Peer influence | Perceived ease of use | Perceived usefulness | Purchase intention | Social influence | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Social Web | Social web | Kaufmotiv | Consumer motivation | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668427