Would you rather . . . a simulation or a client-based project? : a case study of experiential learning methods in digital marketing analytics courses
Shaoling (Katee) Zhang and Lisa L. Scribner
| Year of publication: |
2024
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|---|---|
| Authors: | Zhanga, Shaoling Katee ; Scribner, Lisa L. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 46.2024, 3, p. 258-275
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| Subject: | digital marketing analytics | experiential learning | simulation | client-based project | practice-informed model | Simulation | Online-Marketing | Internet marketing | Projektmanagement | Project management | Lernmethode | Learning method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753231223155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189372