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accessRights:"restricted"
~language:"deu"
~language:"eng"
~subject:"Relationship marketing"
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Search: subject_exact:"PC-game"
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Relationship marketing
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Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
2
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
5
From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Rehman, Junaid
;
Kashif, Muhammad
;
Arumugam, Thangaraja
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10014320152
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6
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
7
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
8
The impacts of game experience and fanwork creation on game loyalty : mediation effect of perceived value
Cui, Yu
;
Li, Jingyi
;
Zhang, Yueyao
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013342754
Saved in:
9
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
10
Casino-induced satisfaction of needs and casino customer loyalty : the moderating role of subjective norms and perceived gaming value
Tsai, Henry
;
Fong, Lawrence Hoc Nang
- In:
Journal of travel and tourism marketing
38
(
2021
)
5
,
pp. 478-490
Persistent link: https://www.econbiz.de/10012607326
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