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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Advertising effects
Rabatt
Sales promotion
477
Verkaufsförderung
477
Consumer behaviour
312
Konsumentenverhalten
312
Preismanagement
134
Pricing strategy
134
Einzelhandel
100
Retail trade
100
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63
Online-Handel
63
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54
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54
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53
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51
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Advertising
45
Theorie
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Theory
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Marketingmanagement
40
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promotion
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Kukar-Kinney, Monika
3
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
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Cheng, Andong
2
Gauri, Dinesh Kumar
2
Li, Wenjing
2
Li, Zonghuo
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Campo, Katia
1
Cao, Zike
1
Capizzani, Mario
1
Chang, Yaping
1
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1
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Journal of retailing
9
Journal of retailing and consumer services
9
Journal of business research : JBR
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Operational Research Society : OR
2
Marketing : ZFP ; journal of research and management
2
Service business
2
Economic research
1
European journal of marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global business review
1
Health marketing quarterly
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of intelligent enterprise
1
International journal of management & enterprise development : IJMED
1
International journal of organizational analysis
1
International journal of revenue management : IJRM
1
International journal of services technology and management : IJSTM
1
International journal of social entrepreneurship and innovation : IJSEI
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of agricultural economics : JAE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic interaction and coordination
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ECONIS (ZBW)
99
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
3
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
4
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
5
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
Airline communication message strategies during crisis
Kim, Seongseop
;
Kim, Jungkeun
;
Choi, Youngjoon
- In:
Tourism review
78
(
2023
)
6
,
pp. 1452-1465
Persistent link: https://www.econbiz.de/10014511723
Saved in:
8
Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
9
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
10
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
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