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~subject:"Consumer behaviour"
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Search: subject_exact:"Virtuelle Umgebung"
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Consumer behaviour
Virtuelle Realität
872
Virtual reality
860
Social Web
265
Social web
265
Konsumentenverhalten
261
Virtual organization
140
Virtuelle Organisation
140
Virtual team
121
Virtuelles Team
121
Augmented reality
109
E-Learning
88
E-learning
86
E-commerce
79
Electronic Commerce
78
Online retailing
72
Online-Handel
72
Tourism
66
Tourismus
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Beziehungsmarketing
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virtual reality
62
Internet marketing
61
Online-Marketing
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Tourismuswirtschaft
57
Einzelhandel
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Internet
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Holiday behaviour
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Urlaubsverhalten
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Digitalisierung
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Technischer Fortschritt
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Technological change
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Customer satisfaction
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English
262
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Flavián Blanco, Carlos
5
Ibáñez-Sánchez, Sergio
5
Loureiro, Sandra Maria Correia
5
Orús, Carlos
5
Chylinski, Mathew
4
Heller, Jonas
4
Javornik, Ana
4
Meißner, Martin
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Ruyter, Ko de
4
Baier, Daniel
3
Barhorst, Jennifer Brannon
3
Bigné Alcañiz, J. Enrique
3
Hilken, Tim
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Kumar, Harish
3
Mahr, Dominik
3
McLean, Graeme J.
3
Pantano, Eleonora
3
Park, Minjung
3
Spielmann, Nathalie
3
Al Khasawneh, Mohammad Hamdi
2
Ambika, Anupama
2
Arya, Vikas
2
Barnes, Stuart J.
2
Belk, Russell W.
2
Bonetti, Francesca
2
Cheah, Isaac
2
Denegri-Knott, Janice
2
Deng, Nianqi
2
Ding, Zhihua
2
Fan, Xiaojun
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Ivanov, Alex
2
Jeong, Miyoung
2
Keeling, Debbie I.
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Journal of business research : JBR
35
Journal of retailing and consumer services
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Technological forecasting & social change : an international journal
8
International journal of retail and distribution management
7
Tourism management : research, policies, practice
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of consumer behaviour
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing intelligence & planning
5
International journal of consumer studies
4
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Information systems research : ISR
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Business horizons
2
European journal of marketing
2
International journal of electronic commerce : IJEC
2
Journal of current issues and research in advertising
2
Journal of hospitality and tourism insights
2
Journal of marketing research
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Augmented reality and virtual reality : the power of AR and VR for business
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
262
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31
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
32
Time to imagine an escape : investigating the consumer timework at play in augmented reality
Preece, Chloe
;
Skandalis, Alexandros
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 92-118
Persistent link: https://www.econbiz.de/10014466295
Saved in:
33
Exploring the influence of technical and sensory factors on Malaysians' intention to adopt virtual tours in heritage travel
Phang, Ing Grace
;
Yuting Zylvia Kong
- In:
Journal of hospitality and tourism insights
7
(
2024
)
3
,
pp. 1313-1329
Persistent link: https://www.econbiz.de/10015052645
Saved in:
34
Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Sun, Chunhua
;
Ye, Chenhui
;
Li, Changdan
;
Liu, Yezheng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 430-445
Persistent link: https://www.econbiz.de/10015062124
Saved in:
35
From tech to touch : self-concept and testimonials in AR try-on versus website
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 446-462
Persistent link: https://www.econbiz.de/10015062420
Saved in:
36
How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto
;
Colamatteo, Annarita
;
Mladenović, Dušan
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
Saved in:
37
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, Tracy
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
Saved in:
38
The impact of cue-interaction stimulation on impulse buying intention on virtual reality tourism e-commerce platforms
Li, Shugang
;
Yu, Zhaoxu
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1256-1279
Persistent link: https://www.econbiz.de/10014582450
Saved in:
39
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
40
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
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