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Search: subject_exact:"Kundenverkehrsanalyse"
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Konsumentenverhalten
Customer analysis
67
Kundenanalyse
67
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
19
Multichannel strategy
18
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Channel strategies and marketing mix in a connected world
1
European journal of operational research : EJOR
1
International journal of hospitality management
1
International journal of production economics
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Review of marketing science
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The international review of retail, distribution and consumer research
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The journal of services marketing
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Tourism economics : the business and finance of tourism and recreation
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1
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
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2
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
3
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
4
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
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5
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
6
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
7
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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8
Using a market basket analysis in tourism studies
Vavpotič, Damjan
;
Knavs, Karmen
;
Knežević Cvelbar, …
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
8
,
pp. 1801-1819
Persistent link: https://www.econbiz.de/10012794883
Saved in:
9
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
10
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
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