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Search: subject_exact:"Verkaufsförderung"
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Theory
Sales promotion
476
Verkaufsförderung
476
Consumer behaviour
311
Konsumentenverhalten
311
Preismanagement
134
Pricing strategy
134
Einzelhandel
100
Retail trade
100
Online retailing
63
Online-Handel
63
Internet marketing
54
Online-Marketing
54
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53
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53
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Rebate
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45
Theorie
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44
Marketing management
40
Marketingmanagement
40
Low-cost strategy
38
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38
Brand management
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36
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36
Verkauf
36
E-commerce
34
Electronic Commerce
34
Kundenbindungsprogramm
34
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34
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28
Verkaufspersonal
28
promotion
24
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23
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23
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45
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43
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Sinitsyn, Maxim
3
Agrawal, Anil Kumar
2
Cohen-Hillel, Tamar
2
Gupta, Amit Ambar
2
Panchamgam, Kiran
2
Perakis, Georgia
2
Vora, Manu K.
2
Aggarwal, Sugandha
1
Aslani, Shirin
1
Aydinli, Aylin
1
Baardman, Lennart
1
Baskin, Ernest
1
Berger, Paul D.
1
Bertini, Marco
1
Bigdellou, Saeide
1
Boroujeni, Setareh Borjian
1
Bozdag, Cafer Erhan
1
Chen, Yongmin
1
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1
Cheng, Yin-Hui
1
Chiang, Wei-yu Kevin
1
Chuang, Shih-Chieh
1
Chung, Yuho
1
Cornelißen, Markus
1
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1
Desai, Preyas S.
1
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1
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1
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1
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1
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1
Gierl, Heribert
1
Gupta, Anshu
1
Gökgür, Burak
1
Hanna, Richard
1
Hauser, Daniel
1
Heravi, Saeed M.
1
Ho, Yi-Chun
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European journal of operational research : EJOR
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of promotion management : JPM
2
Journal of retailing
2
Quantitative marketing and economics : QME
2
4OR : a quarterly journal of operations research
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
International journal of applied management science : IJAMS
1
International journal of electronic commerce : IJEC
1
Journal of economic interaction and coordination
1
Journal of financial and quantitative analysis : JFQA
1
Journal of marketing analytics : JMA
1
Journal of the Operational Research Society : OR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Omega : the international journal of management science
1
Operations research
1
Opsearch : journal of the Operational Research Society of India
1
The B.E. journal of economic analysis & policy
1
The B.E. journal of theoretical economics
1
The Rand journal of economics
1
The international review of retail, distribution and consumer research
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
3
Promoting a reputation for quality
Hauser, Daniel
- In:
The Rand journal of economics
55
(
2024
)
1
,
pp. 112-139
Persistent link: https://www.econbiz.de/10014518546
Saved in:
4
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
5
Detecting customer trends for optimal promotion targeting
Baardman, Lennart
;
Boroujeni, Setareh Borjian
; …
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
2
,
pp. 448-467
Persistent link: https://www.econbiz.de/10014301999
Saved in:
6
High-low promotion policies for peak-end demand models
Cohen-Hillel, Tamar
;
Panchamgam, Kiran
;
Perakis, Georgia
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2016-2050
Persistent link: https://www.econbiz.de/10014305376
Saved in:
7
Optimal promotion planning for a product launch in the presence of word-of-mouth
Bigdellou, Saeide
;
Aslani, Shirin
;
Modarres, Mohammad
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209563
Saved in:
8
Determining optimal inventory policy and sales price under promotional expenditure for some Veblen products
Agrawal, Anil Kumar
;
Gupta, Amit Ambar
;
Vora, Manu K.
- In:
International journal of applied management science : IJAMS
14
(
2022
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10013252820
Saved in:
9
Robust multiperiod inventory model with a new type of buy one get one promotion : "My Own Refrigerator"
Shin, Youngchul
;
Lee, Sangyoon
;
Moon, Ilkyeong
- In:
Omega : the international journal of management science
99
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012430823
Saved in:
10
Optimal pricing and lot-sizing policies under promotional expense for some Veblen products
Agrawal, Anil Kumar
;
Gupta, Amit Ambar
;
Vora, Manu K.
- In:
Opsearch : journal of the Operational Research Society …
58
(
2021
)
1
,
pp. 83-108
Persistent link: https://www.econbiz.de/10012489039
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