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~subject:"Virales Marketing"
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Virales Marketing
Online retailing
4,346
Online-Handel
4,346
Consumer behaviour
2,513
Konsumentenverhalten
2,513
Electronic Commerce
2,337
E-commerce
2,262
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1,061
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1,057
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754
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751
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615
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615
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530
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512
Kundenzufriedenheit
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416
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342
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326
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326
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Law, Chun Hung Roberts
9
Kim, Jong Min
7
Li, Hengyun
5
Wu, Luorong
5
Chong, Alain Yee Loong
4
Filieri, Raffaele
4
Mattila, Anna S.
4
Balaji, M. S.
3
Bradley, Graham L.
3
Cui, Geng
3
Datta, Biplab
3
Fong, Lawrence Hoc Nang
3
Furner, Christopher P.
3
Iacobucci, Dawn
3
Liang, Sai
3
Liu, Qihua
3
Maslowska, Ewa
3
Moro, Sérgio
3
Peng, Ling
3
Proserpio, Davide
3
Ravula, Prashanth
3
Riquelme, Isabel P.
3
Román, Sergio
3
Roy, Gobinda
3
Shen, Han
3
Tan, Yong
3
Xu, Xun
3
Ye, Qiang
3
Zhang, Jin
3
Zhang, Liyi
3
Zhang, Lu
3
Zhang, Zili
3
Zhang, Ziqiong
3
Adjei, Mavis T.
2
Aggarwal, Rohit
2
Agrawal, Shiv Ratan
2
Akram, Umair
2
Bapna, Ravi
2
Benbasat, Izak
2
Bhat, Savita
2
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
OECD
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Journal of business research : JBR
37
Journal of retailing and consumer services
33
International journal of hospitality management
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Information systems research : ISR
19
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
Electronic commerce research
12
International journal of contemporary hospitality management
10
Journal of hospitality marketing & management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Journal of internet commerce
7
International journal of consumer studies
6
International journal of retail and distribution management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Tourism management perspectives : TMP
6
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of internet marketing and advertising : IJIMA
5
Journal of consumer marketing
5
Journal of international consumer marketing
5
Journal of marketing research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing
5
Journal of travel and tourism marketing
5
European journal of marketing
4
Frontiers of business research in China : selected publications from Chinese universities
4
Global business review
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic commerce : IJEC
4
International journal of production economics
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of the Operational Research Society
4
MIS quarterly
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
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ECONIS (ZBW)
530
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Zhao, Kai
;
Zhao, Jinkai
;
Yuan, Xiaoling
;
Jiang, Yonghong
; …
- In:
Applied economics
56
(
2024
)
5
,
pp. 537-557
Persistent link: https://www.econbiz.de/10014440093
Saved in:
3
How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Xu, Yingwei
;
Wu, Haibo
;
Li, Rui
- In:
Applied economics letters
31
(
2024
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10014442036
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
6
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
7
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Rajaguru, Rajesh
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 251-259
Persistent link: https://www.econbiz.de/10014511804
Saved in:
8
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
9
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
10
Forms of falsified online reviews : the good, the bad, and the downright ugly
Istanbulluoglu, Doga
;
Harris, Lloyd C.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 497-518
Persistent link: https://www.econbiz.de/10014482693
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