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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
476
Verkaufsförderung
476
Consumer behaviour
311
Konsumentenverhalten
311
Preismanagement
134
Pricing strategy
134
Einzelhandel
100
Retail trade
100
Online retailing
63
Online-Handel
63
Internet marketing
54
Online-Marketing
54
Advertising effects
53
Werbewirkung
53
Beziehungsmarketing
50
Relationship marketing
50
Rabatt
48
Rebate
48
Advertising
45
Theorie
45
Theory
45
Werbung
44
Marketing management
40
Marketingmanagement
40
Low-cost strategy
38
Niedrigpreisstrategie
38
Brand management
36
Markenführung
36
Selling
36
Verkauf
36
E-commerce
34
Electronic Commerce
34
Kundenbindungsprogramm
34
Loyalty program
34
Salespeople
28
Verkaufspersonal
28
promotion
24
USA
23
United States
23
Viral marketing
23
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476
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16
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16
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472
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4
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Bogomolova, Svetlana
4
Gázquez-Abad, Juan Carlos
4
Johnson, Jeff S.
4
Kukar-Kinney, Monika
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sinha, Somesh Kumar
4
Sinitsyn, Maxim
4
Sivakumaran, Bharadhwaj
4
Bagchi, Rajesh
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Cheng, T. C. E.
3
Dewani, Prem Prakash
3
Grewal, Dhruv
3
Malshe, Avinash
3
Quach, Sara
3
Santini, Fernando de Oliveira
3
Tan, Pei Jie
3
Verma, Priyanka
3
Wali, O. P.
3
Xia, Lan
3
Agrawal, Anil Kumar
2
Alavi, Sascha
2
Avdulaj, Jonida
2
Behl, Abhishek
2
Bertini, Marco
2
Bhatt, Siddharth Harshkant
2
Cai, Fengyan
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Chang, Kuei-Feng
2
Chen, Chen-Ju
2
Chen, Pingping
2
Cheng, Andong
2
Chirra, Sricharan
2
Chong, Alain Yee Loong
2
Cohen, Justin
2
Cohen-Hillel, Tamar
2
Corsi, Armando
2
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Published in...
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Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
18
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing research
5
Journal of revenue and pricing management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
4
Service business
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
Australasian marketing journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
3
Journal of agricultural & food industrial organization
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
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ECONIS (ZBW)
476
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1
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476
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1
The challenges of using ranks to estimate sales
Liebowitz, Stanley Jason
;
Zentner, Alejandro
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014442406
Saved in:
2
Impacts of platform coupons and power structure on an e-commerce supply chain
Wan, Nana
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014443269
Saved in:
3
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
An inventory model of e-marketplace with a promotional program
Hasan, Md Rakibul
;
Daryanto, Yosef
;
Triki, Chefi
; …
- In:
Journal of modelling in management
19
(
2024
)
3
,
pp. 787-808
Persistent link: https://www.econbiz.de/10014512892
Saved in:
6
Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia
;
Bai, Billy
;
Raab, Carola
;
Shum, Cass
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
Saved in:
7
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
8
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
9
Promoting a reputation for quality
Hauser, Daniel
- In:
The Rand journal of economics
55
(
2024
)
1
,
pp. 112-139
Persistent link: https://www.econbiz.de/10014518546
Saved in:
10
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
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