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~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Kundentreue"
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Kundenbindung
201
Customer retention
200
Beziehungsmarketing
152
Relationship marketing
151
Consumer behaviour
144
Konsumentenverhalten
144
Customer satisfaction
95
Kundenzufriedenheit
95
Customer loyalty
52
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48
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48
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46
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46
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34
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34
customer loyalty
31
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28
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26
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25
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24
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20
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20
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19
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15
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13
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Chang, Chun-Ming
2
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2
Fritz, Gerald
2
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2
Meier, Beat
2
Molinillo, Sebastian
2
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2
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AlHussan, Fawaz Baddar
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Aldaihani, Faraj Mazyed Faraj
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Journal of retailing and consumer services
19
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International journal of hospitality management
5
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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The service industries journal
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Forum Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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International journal of contemporary hospitality management
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Journal of marketing analytics : JMA
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Asia Pacific journal of marketing and logistics
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of nonprofit & voluntary sector marketing
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal of African business
2
Journal of Indian business research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
203
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21
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21
NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z
Alt, Mónika-Anetta
;
Agárdi, Irma
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 347-365
Persistent link: https://www.econbiz.de/10013552716
Saved in:
22
Social CRM : linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Afaq, Anam
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 992-1009
Persistent link: https://www.econbiz.de/10013546105
Saved in:
23
How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto
;
Oktaviani, Dewi
;
Angraini, Yenni
- In:
Journal of Islamic marketing
13
(
2022
)
1
,
pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
Saved in:
24
Ways to measure loyalty of service users
Quang Dang Nguyen
;
Khoa Van Nguyen
;
Kolosova, Olga
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799973
Saved in:
25
Uniform and targeted informative advertising with asymmetric customer loyalty
Arnold, Michael A.
;
Schmidbauer, Eric
;
Zhang, Lan
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10012815776
Saved in:
26
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
27
The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian
;
Aguilar-Illescas, Rocío
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169647
Saved in:
28
A mediated-moderated model for social media adoption and small and medium-sized enterprise performance in emerging countries
Qalati, Sikandar Ali
;
Ostic, Dragana
;
Shuibin, Gu
;
Fan, …
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
3
,
pp. 846-861
Persistent link: https://www.econbiz.de/10013166333
Saved in:
29
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
30
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
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