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isPartOf:"Applied economics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Social Web"
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Search: subject_exact:"Advertising"
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Social Web
Advertising
87
Werbung
82
Consumer behaviour
45
Konsumentenverhalten
45
Advertising effects
41
Werbewirkung
41
Internet marketing
19
Online-Marketing
19
Social web
12
Brand management
10
Markenführung
10
Einzelhandel
9
Preismanagement
9
Pricing strategy
9
Retail trade
9
Brand
8
Emotion
8
Viral marketing
8
Virales Marketing
8
Game theory
7
Markenartikel
7
Spieltheorie
7
Theorie
7
Theory
7
Distribution channel
6
Vertriebsweg
6
advertising
6
Industrie
5
Lieferkette
5
Marketing management
5
Marketingmanagement
5
Sales promotion
5
Supply chain
5
Verkaufsförderung
5
Brand image
4
Food
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Dwivedi, Yogesh Kumar
2
Mukerji, Bhasker
2
Shareef, Mahmud Akhter
2
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Benjamin, Samuel Jebaraj
1
Biswas, Pallab Kumar
1
Byun, Kate Jeonghee
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Cho, Minhee
1
Chung, Te-Lin Doreen
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Desai, Bhavini
1
Fiore, Ann Marie
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Gironda, John
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Gutierrez, Anabel
1
Islam, Rubina
1
Jamil, Raja Ahmed
1
Kalro, Arti D.
1
Khan, Asad
1
Khanyapuss Punjaisri
1
Kim, Kyuree
1
Korgaonkar, Pradeep
1
Kulkarni, Kalpak K.
1
Lee, KangYoon
1
Liu, Zilong
1
Marathamuthu, M. Srikamalaladevi
1
Murugesh Arunachalam
1
Naser Valaei
1
Niu, Xingchen
1
O'Leary, Simon
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Park, Jimi
1
Petrescu, Maria
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Qayyum, Abdul
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Rana, Nripendra P.
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1
Shah, Adnan Muhammad
1
Sharifah Faridah Syed Alwi
1
Sharma, Dinesh
1
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Singha Chaveesuk
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Applied economics
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
14
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
CESifo working papers
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Young consumers : insight and ideas for responsible marketers
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of internet commerce
4
Journal of marketing
4
Research
4
Technological forecasting & social change : an international journal
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing intelligence & planning
3
The journal of applied business research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Discussion papers / CEPR
2
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ECONIS (ZBW)
12
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1
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
2
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
3
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
Social media sentiments and firm value
Benjamin, Samuel Jebaraj
;
Biswas, Pallab Kumar
; …
- In:
Applied economics
54
(
2022
)
26
,
pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
Saved in:
6
Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad
;
Sajad Rezaei
;
Naser Valaei
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
Saved in:
7
When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen
;
Wang, Xuequn
;
Liu, Zilong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
Saved in:
8
Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees
;
Raziq, Muhammad Mustafa
;
Ahmed, Qazi Mohammed
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
Saved in:
9
A typology of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.
;
Kalro, Arti D.
;
Sharma, Dinesh
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
Saved in:
10
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
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