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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Südkorea"
~type:"article"
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Search: subject_exact:"Internationales Marketing"
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Südkorea
International marketing
63
Internationales Marketing
63
Consumer behaviour
17
Konsumentenverhalten
17
Lieferantenmanagement
17
Supplier relationship management
17
B-to-B-Marketing
13
Business-to-business marketing
13
Firm performance
13
Unternehmenserfolg
13
Export
12
Marketing management
11
Marketingmanagement
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Multinationales Unternehmen
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Transnational corporation
11
KMU
9
SME
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Brand image
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China
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Markenimage
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International market entry
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Internationaler Markteintritt
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South Korea
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USA
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Beziehungsmarketing
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Innovation
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Relationship marketing
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Brand management
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Designation of origin
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Export marketing
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Globalisierung
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Globalization
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Di Benedetto, C. Anthony
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Arnold, Mark J.
1
Bae, Mueun
1
Cova, Bernard
1
Ha, Jungbok
1
Jin, Byoungho
1
Johnson, Zachary S.
1
Karande, Kiran
1
Kim, Seung H.
1
Kim, Wooyang
1
Lancioni, Richard A.
1
Lee, Sangwon
1
Ramkumar, Bharath
1
Rolfsen, Aron
1
Singhapakdi, Anusorn
1
Song, Michael
1
Suh, Taewon
1
Woo, Hongjoo
1
Zhao, Hongxin
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Asia Pacific journal of marketing and logistics
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
6
Journal of global marketing
4
Gyeong sang non chong
3
Journal of business research : JBR
3
Asia Pacific business review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international trade & commerce
2
Business horizons
1
Case studies in Asian management
1
Co-operation in small and medium-scale industries in ASEAN
1
Cogent business & management
1
Contemporary economic policy : a journal of Western Economic Association International
1
Corporate reputation review : an international journal
1
Fashion brand internationalization : opportunities and challenges
1
Han gug gae bal yeon gu
1
Innovation and international business ; 2
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Korea observer : a quarterly journal
1
The Korean journal of international studies
1
The economic cooperation between EC and Korea : problems and prospects ; papers and discussions from the joint KEIP FES conference held on 14 - 15 October 1991 in Seoul
1
The journal of brand management : an international journal
1
The journal of services marketing
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1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
3
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
4
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Lancioni, Richard A.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
Saved in:
5
A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon
;
Bae, Mueun
;
Zhao, Hongxin
;
Kim, Seung H.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
Saved in:
6
The role of contextual factors in relationship commitment of buyers to foreign suppliers : a survey of Korean importers
Karande, Kiran
;
Ha, Jungbok
;
Singhapakdi, Anusorn
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 856-862
Persistent link: https://www.econbiz.de/10003781860
Saved in:
7
Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
Saved in:
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