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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"Firm performance"
~subject:"South Korea"
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Search: subject_exact:"Internationales Marketing"
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Firm performance
South Korea
International marketing
135
Internationales Marketing
135
Consumer behaviour
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Globalisierung
19
Globalization
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Bae, Young Han
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Chen, Yi-min
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Chung, Jae-eun
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Dean, David L.
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Evangelista, Felicitas
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Faroque, Anisur R.
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Jeong, So Won
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Asia Pacific journal of marketing and logistics
Journal of global marketing
International marketing review
22
Journal of business research : JBR
18
Journal of international marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
International business review : the official journal of the European International Business Academy
11
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Gyeong sang non chong
3
International journal of trade and global markets
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international trade & commerce
3
Journal of strategic marketing
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
The journal of business & industrial marketing
3
Asia Pacific business review
2
Baltic journal of management
2
Economies : open access journal
2
Entrepreneurship in international marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
Europäische Hochschulschriften / 5
2
HWWA discussion paper
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International entrepreneurship and management journal
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International journal of business and globalisation : IJBG
2
International journal of economic perspectives : IJEP
2
International journal of emerging markets
2
International journal of export marketing : IJExportM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in rapidly changing environments
2
Inventi impact: supply chain & logistics
2
Journal of business economics and management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Journal of small business strategy
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Journal of world business : JWB
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ECONIS (ZBW)
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
3
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
4
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
5
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
6
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
Saved in:
7
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
8
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
9
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
10
International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man
;
Knight, Gary A.
;
Tansuhaj, Patriya S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
Saved in:
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