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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"SME"
~subject:"South Korea"
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Search: subject_exact:"Internationales Marketing"
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SME
South Korea
International marketing
135
Internationales Marketing
135
Consumer behaviour
38
Konsumentenverhalten
38
USA
23
United States
23
Globalisierung
19
Globalization
19
Welt
19
World
19
China
18
Brand image
17
Markenimage
17
Cultural identity
16
Kulturelle Identität
16
Brand management
12
Designation of origin
12
Herkunftsbezeichnung
12
Markenführung
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KMU
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Export
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Multinationales Unternehmen
10
National culture
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Nationalkultur
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Developing countries
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Entwicklungsländer
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Marketing management
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Marketingmanagement
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Firm performance
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International market entry
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Internationaler Markteintritt
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Unternehmenserfolg
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Advertising
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Cross-cultural management
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Emerging economies
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Interkulturelles Management
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International business research
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Internationale Betriebswirtschaftslehre
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Dean, David L.
2
Kahiya, Eldrede Tinashe
2
Knight, Gary A.
2
Bae, Young Han
1
Chung, Jae-eun
1
Di Benedetto, C. Anthony
1
Diamantopoulos, Adamantios
1
Evangelista, Felicitas
1
Hough, Michelle
1
Jaffe, Eugene D.
1
Jeong, So Won
1
Jin, Byoungho
1
Jo, Myung-soo
1
Johnson, Zachary S.
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Ju, Ilyoung
1
Jun, Jong Woo
1
Kim, Chang-soo
1
Kim, Wooyang
1
Kuhlmeier, David B.
1
Lancioni, Richard A.
1
Lee, Sangwon
1
Lee, Yeunjae
1
Liu, Yu
1
Mac, Lancy
1
Moon, Tae Won
1
Moore, Russell M.
1
Nebenzahl, Israel D.
1
Neelankavil, James P.
1
Ortiz-Buonafina, Marta
1
Park, Sang Il
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Pasternak, Hanoch
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Petersen, Morten
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Ramkumar, Bharath
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Robb, Charles Arthur
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Schlegelmilch, Bodo B.
1
Sriram, Ven
1
Stephens, Aaron Rae
1
Tansuhaj, Patriya S.
1
Tao, Weiting
1
Tsai, Wanhsiu Sunny
1
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Asia Pacific journal of marketing and logistics
Journal of global marketing
International marketing review
17
Journal of business research : JBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International business review : the official journal of the European International Business Academy
7
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of international management : EJIM
5
The journal of business & industrial marketing
5
European journal of marketing : EJM
4
Journal of international entrepreneurship
4
Journal of international marketing
4
Small business economics : an entrepreneurship journal
4
Europäische Hochschulschriften / 5
3
Gyeong sang non chong
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Journal of euromarketing
3
Journal of international trade & commerce
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of world business : JWB
3
Management international review : mir ; journal of international business
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Advances in international marketing
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Asia Pacific business review
2
Asian journal of management cases
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
Co-operation in small and medium-scale industries in ASEAN
2
Cogent business & management
2
Emerging paradigms in international entrepreneurship
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International business and management
2
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
2
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ECONIS (ZBW)
18
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
3
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
4
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
5
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
6
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
7
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
Saved in:
8
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
9
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
10
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
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