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isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenführung"
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Markenführung
Advertising effects
12
Product Placement
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Product placement
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Australasian marketing journal
International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
3
The journal of brand management : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Business horizons
2
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of product & brand management
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AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advancing insights on brand management
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Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
Cogent business & management
1
Der Markt : international journal of marketing
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of arts management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and marketing research : IJMMR
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of wine business research
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Journal of Asia Business Studies
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Journal of Indian business research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
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Journal of electronic commerce research : JECR
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Journal of food products marketing
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
3
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
4
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
5
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
6
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
7
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
Saved in:
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