//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
11
Relationship marketing
11
Supplier relationship management
11
Beziehungsmarketing
10
Marketing management
10
Marketingmanagement
10
Deutschland
8
Germany
8
Salespeople
8
Verkaufspersonal
8
Internet marketing
7
Online-Marketing
7
Selling
7
Verkauf
7
Brand management
6
Markenführung
6
Customer satisfaction
5
Social Web
5
Social web
5
Sales management
4
Bundling strategy
3
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Leistungsbündel
3
Retail trade
3
Viral marketing
3
Virales Marketing
3
Außendienst
2
B2B
2
Betriebliche Wertschöpfung
2
Business-to-business
2
Cognition
2
Consumer goods industry
2
Customer retention
2
Customer service
2
Customer solutions
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
4
German
1
Author
All
Ahearne, Michael
1
Bitner, Mary Jo
1
Chatterjee, Sharmila C.
1
Clark, Moira
1
DeLeon, Anthony J.
1
Hagen, Friederike von
1
Haumann, Till
1
Hollmann, Thomas
1
Jarvis, Cheryl Burke
1
Kraus, Florian
1
Lemke, Fred
1
Serbin, David
1
Wieseke, Jan
1
Wilson, Hugh
1
more ...
less ...
Published in...
All
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Journal of marketing theory and practice
Journal of the Academy of Marketing Science
The journal of business & industrial marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of business-to-business marketing
9
Journal of business research : JBR
6
The service industries journal
6
SpringerLink / Bücher
5
Applied Marketing Science / Angewandte Marketingforschung
3
Asia Pacific journal of marketing and logistics
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Business-to-Business-Marketing
2
European journal of marketing : EJM
2
International journal of procurement management
2
Journal of service research
2
Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
The journal of services marketing
2
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asian business & management
1
Australasian marketing journal
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Customer engagement marketing
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Electronic markets : the international journal on networked business
1
European research on management and business economics
1
Forum Marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler Research / Forum Marketing
1
Global business review
1
Handbook of relationship marketing
1
International journal of business excellence : IJBEX
1
International journal of cross cultural management
1
International journal of integrated supply management : IJISM
1
International journal of management & enterprise development : IJMED
1
International journal of networking and virtual organisations : IJNVO
1
International journal of operations & production management
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
2
Reaching the breaking point : a dynamic process theory of business-to-business customer defection
Hollmann, Thomas
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10010504684
Saved in:
3
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
4
Außen- versus Innenwahrnehmung in Kundenzufriedenheits- und Imageanalysen als Beitrag zur Markenbildung
Hagen, Friederike von
;
Serbin, David
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 163-182)
.
2012
Persistent link: https://www.econbiz.de/10009665617
Saved in:
5
Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred
;
Clark, Moira
;
Wilson, Hugh
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->