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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Social Web"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Journal of marketing theory and practice
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
51
The journal of business & industrial marketing
21
Journal of business research : JBR
11
SpringerLink / Bücher
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
3
Journal of business-to-business marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Springer eBook Collection
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Edition Sales Excellence
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
International journal of technology marketing : IJTMkt
2
Marketing intelligence & planning
2
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
2
The journal of personal selling & sales management : JPSSM
2
American journal of business : applying research to practice ; AJB
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Asian business & management
1
Business horizons
1
Businesses
1
Contemporary issues in social media marketing
1
Corporate reputation review : an international journal
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 3
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Essentials
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European retail research
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook on business information systems
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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1
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
2
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
3
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
4
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
5
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
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