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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Segmentation in social marketing : process, methods and application"
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Search: subject_exact:"Market segmentation"
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Market segmentation
54
Marktsegmentierung
54
Consumer behaviour
11
Konsumentenverhalten
11
Tourism marketing
11
Tourismusmarketing
11
Social Marketing
10
Social marketing
10
Holiday behaviour
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Theorie
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Clusteranalyse
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market segmentation
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Agrotourismus
3
Destination management
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Destinationsmanagement
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International tourism
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Internationaler Tourismus
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Segmentation
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Asymmetrische Information
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Cespa, Giovanni
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Dietrich, Timo
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Rundle-Thiele, Sharyn
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Dolnicar, Sara
2
Gromb, Denis
2
Jong, Frank de
2
Kubacki, Krzysztof
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Smith, Wayne W.
2
Tkaczynski, Aaron
2
Vayanos, Dimitri
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Babakus, Emin
1
Babus, Ana
1
Bekaert, Geert
1
Bitsani, Evgenia
1
Boivin, Maxime
1
Brooks, David
1
Bruyn, Paul de
1
Calzolari, Giacomo
1
Carins, Julia
1
Champagne Saint-Arnaud, Valériane
1
Chen, Chun-Chu
1
Chen, Zhihua
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Choi, Kyuhwan
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Chyong-ru, Liu
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Colla, Paolo
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Crespo Casado, Francisco
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Dioko, Leonardo A. N.
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Dong, Erwin
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Dunne, Peter G.
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Ehrmann, Michael
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Fong, Hoc N.
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Foucault, Thierry
1
Fratzscher, Marcel
1
Freathy, Paul
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Discussion paper / Centre for Economic Policy Research
International journal of retail & distribution management
Journal of vacation marketing : an international journal
Segmentation in social marketing : process, methods and application
European Journal of Marketing
77
Journal of Consumer Marketing
75
Marketing Intelligence & Planning
52
International Journal of Bank Marketing
37
Journal of retailing and consumer services
32
International Marketing Review
31
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
International Journal of Contemporary Hospitality Management
21
Journal of Services Marketing
21
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of business research : JBR
18
Marketing intelligence & planning
17
International Journal of Retail & Distribution Management
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of Product & Brand Management
15
Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
International journal of contemporary hospitality management
12
Journal of international financial markets, institutions & money
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of Fashion Marketing and Management: An International Journal
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Journal of banking & finance
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ECONIS (ZBW)
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1
Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
Saved in:
2
Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Li, Jun
;
Wong, IpKin Anthony
;
Kim, Woo Gon
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011772894
Saved in:
3
A new perspective on the Plog psychographic system
Litvin, Stephen W.
;
Smith, Wayne W.
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011581848
Saved in:
4
Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu
;
Wang, Yao-Chin
;
Lin, Yueh-hsiu
;
Jiang, …
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
Saved in:
5
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using selection attributes
Choi, Kyuhwan
;
Meng, Bo
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
Saved in:
6
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
7
Model-free international stochastic discount factors
Sandulescu, Paula Mirela
;
Trojani, Fabio
;
Vedolin, Andrea
-
2018
Persistent link: https://www.econbiz.de/10011933876
Saved in:
8
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
9
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
10
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
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