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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of business-to-business marketing"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Markteintritt"
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Beziehungsmarketing
Markteintritt
Marketing
67
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
Business start-up
24
Unternehmensgründung
24
industrial marketing
22
business marketing
19
Marketing management
16
Marketingmanagement
16
Marketing theory
13
Marketingtheorie
13
Relationship marketing
9
Innovation
8
USA
8
United States
8
Market entry
6
Graduate economics education
5
Selling
5
Verkauf
5
Wirtschaftsstudium
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High technology
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Hochtechnologie
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Market mechanism
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Market research
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Market segmentation
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Marktforschung
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Marktmechanismus
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Marktsegmentierung
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Betriebswirtschaftsstudium
3
Bibliometrics
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Bibliometrie
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Kollmann, Tobias
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Emes, Jutta
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Gruber, Marc
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Kuckertz, Andreas
2
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Brexendorf, Tim Oliver
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Brink, Kyle E.
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Ching, Lim Ai
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Eisend, Martin
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Ennew, Christine T.
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Freiling, Jörg
1
Krishnan, Vijaykumar
1
Lennerts, Silke
1
Lieven, Theo
1
Long, Yu
1
Molner, Sven
1
Niculescu, Mihai
1
Payne, Collin R.
1
Sandulescu, Stefan
1
Skjølsvik, Tale
1
Stone, Merlin
1
Tomczak, Torsten
1
Vieira, Armando Luis
1
Voeth, Markus
1
Wang, Guocai
1
Wang, Xiaoyan
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Wee, Chow Hou
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Winklhofer, Heidi
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of business-to-business marketing
Journal of business research : JBR
10
Gabler Edition Wissenschaft
9
SpringerLink / Bücher
9
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
5
Handbook of relationship marketing
5
Wirtschaftswissenschaft
5
Cogent business & management
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
3
Die Bank
3
Journal of historical research in marketing
3
Journal of operations management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing theory
3
Meddelanden från Svenska Handelshögskolan
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer eBook Collection
3
The marketing review
3
Advanced marketing series
2
Always learning
2
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Central European business review : CEBR
2
DUV / Wirtschaftswissenschaft
2
Developing digital marketing : relationship perspectives
2
Does marketing need reform? : fresh perspectives on the future
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Gabler-Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Giving voice to values
2
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ECONIS (ZBW)
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1
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
2
Service business markets : relationship development in the maritime industry
Besson, Ekaterina
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10011956311
Saved in:
3
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
4
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
5
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
6
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
7
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
Saved in:
8
Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 51-65)
.
2015
Persistent link: https://www.econbiz.de/10010531092
Saved in:
9
The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
Saved in:
10
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
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