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isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~subject:"Markenimage"
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Search: subject_exact:"Luxury goods"
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Markenimage
Luxury goods
109
Luxusgüter
109
Consumer behaviour
89
Konsumentenverhalten
89
Brand management
32
Markenführung
32
Brand image
25
Luxury
16
Brand
14
Fashion
14
Markenartikel
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Mode
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Einzelhandel
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Retail trade
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Internet marketing
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Online-Marketing
10
Personality psychology
9
Persönlichkeitspsychologie
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Product counterfeiting
9
Produktpiraterie
9
Beziehungsmarketing
8
Luxury brands
8
Relationship marketing
8
Luxury consumption
7
Online retailing
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Online-Handel
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Perception
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Wahrnehmung
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China
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Emotion
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Dienstleistungsqualität
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Interdependent preferences
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2
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1
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1
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Flagship marketing : concepts and places
Journal of retailing and consumer services
Luxury marketing : a challenge for theory and practice
Journal of business research : JBR
45
The journal of brand management : an international journal
35
Journal of fashion marketing and management
18
The journal of product & brand management
13
Journal of international consumer marketing
10
Psychology & marketing
7
Journal of global fashion marketing : JGfM
6
International journal of hospitality management
5
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Central European business review : CEBR
3
International journal of contemporary hospitality management
3
International marketing review
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of international trade & commerce
2
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ECONIS (ZBW)
25
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1
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
2
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
3
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
6
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
7
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
8
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
9
Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention
Eugene Cheng-xi Aw
;
Chuah, Stephanie Hui-wen
;
Fazli, S. …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430698
Saved in:
10
Factors affecting luxury consumers' webrooming intention : a moderated-mediation approach
Shankar, Amit
;
Jain, Sheetal
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431566
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