//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of travel and tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
10
Loyalty program
10
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Hotel industry
4
Hotellerie
4
loyalty program
4
Bonus
2
Customer satisfaction
2
Customer value
2
Dienstleistungsqualität
2
Einzelhandel
2
Kundenbindung
2
Kundenwert
2
Kundenzufriedenheit
2
Retail trade
2
Service quality
2
Tourism
2
Tourism industry
2
Tourismus
2
Tourismuswirtschaft
2
Air transport
1
Airline
1
China
1
Chinese
1
Confidence
1
Deutschland
1
Emotion
1
Fluggesellschaft
1
Germany
1
Hedonic value
1
Hotel loyalty programs
1
Inter-firm cooperation
1
Kundenkarte
1
Kundenmanagement
1
Lieferantenmanagement
1
Luftverkehr
1
Multinomial logit analysis
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Hochschulschrift
2
Thesis
2
Language
All
English
8
German
2
Author
All
Lam, Iok Keng Veronica
2
Wong, IpKin Anthony
2
Berezan, Orie
1
Chen, Chih-Chien
1
Glusac, Nikola
1
Hu, Clark
1
Im, Holly Hyunjung
1
Kim, Sang Yong
1
Ko, Woo Li
1
Krishen, Anjala S.
1
Lee, Craig
1
Lo, Ada Sau-Yee
1
Lovelock, Brent
1
Papenhoff, Heike
1
Song, Tae Ho
1
Su, Yu
1
Wang, Xia
1
Wu, Xiao-Gen
1
Xie, Karen Lijia
1
Xiong, Lina
1
Yoo, Michelle
1
Zhang, Jin-He
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
Journal of travel and tourism marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
2
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
3
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
4
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
5
Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee
;
Im, Holly Hyunjung
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
Saved in:
6
Developing an effective loyalty program using goal-gradient behavior in tourism industry
Song, Tae Ho
;
Kim, Sang Yong
;
Ko, Woo Li
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 70-81
Persistent link: https://www.econbiz.de/10011669954
Saved in:
7
Determinants of tourism coupon redemption
Wang, Xia
;
Zhang, Jin-He
;
Wu, Xiao-Gen
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011312525
Saved in:
8
Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
Saved in:
9
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
10
Der Einfluss von Bonusprogrammen auf das Kaufverhalten und die Kundenbindung von Konsumenten : eine theoretische und empirische Analyse
Glusac, Nikola
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003109020
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->