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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Advertising music"
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Advertising music
24
Werbemusik
24
Brand management
7
Deutschland
7
Germany
7
Markenführung
7
Advertising effects
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Music industry
4
Musikwirtschaft
4
Brand image
3
Markenimage
3
Music
3
Musik
3
Bibliometrics
2
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Hörfunkwerbung
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Messung
2
Product design
2
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Radio advertising
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Advertising
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Advertising industry
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Akustische Kommunikation
1
Audio branding
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Cognition
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Copyright law
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Elektronikindustrie
1
Emotion
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Energiewirtschaft
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Europe
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German
18
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6
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Craton, Lincoln G.
2
Kilian, Karsten
2
Anglada-Tort, Manuel
1
Aurand, Timothy W.
1
Bernays, Lukas
1
Bronner, Kai
1
Bruhn, Herbert
1
Daschmann, Gregor
1
Day, Aaron
1
Groves, John
1
Heller, Milo
1
Hirt, Rainer
1
Hornschuh, Matthias
1
Kastner, Sonja
1
Kellaris, James J.
1
Krishnan, Vijaykumar
1
Krugmann, Dennis
1
Langeslag, Patrick
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Lehmann, Mark
1
Lepa, Steffen
1
Loeber, Marcus
1
Machleit, Karen A.
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Müllensiefen, Daniel
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Nerpin, Stefan
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Ringe, Cornelius
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Roth, Simone
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Schofield, Kerry
1
Spehr, Georg
1
Sullivan, Ursula Y.
1
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1
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
International journal of advertising : the review of marketing communications
The journal of consumer marketing
Journal of retailing and consumer services
5
SpringerLink / Bücher
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Journal of marketing communications
3
Designing and communicating experience
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Research
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Transnational studies in jazz
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
24
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
3
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
4
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
5
Musik als Repräsentation von vorgestellten Handlungen : Ausdrucksmodelle und die Wirkung von Musik
Bruhn, Herbert
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 20-31)
.
2007
Persistent link: https://www.econbiz.de/10003731623
Saved in:
6
Audio-Branding : alles neu?
Spehr, Georg
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 32-39)
.
2007
Persistent link: https://www.econbiz.de/10003731625
Saved in:
7
A short history of Sound Branding
Groves, John
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 40-51)
.
2007
Persistent link: https://www.econbiz.de/10003731626
Saved in:
8
Von der Markenidentität zum Markenklang als Markenelement
Kilian, Karsten
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 54-69)
.
2007
Persistent link: https://www.econbiz.de/10003731628
Saved in:
9
Akustische Markenführung im Rahmen eines identitätsbasierten Markenmanagements
Krugmann, Dennis
;
Langeslag, Patrick
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 70-79)
.
2007
Persistent link: https://www.econbiz.de/10003731630
Saved in:
10
Schöner die Marken nie klingen...Jingle all the Way? : Grundlagen des Audio-Branding
Bronner, Kai
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 82-96)
.
2007
Persistent link: https://www.econbiz.de/10003731632
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