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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Schriften zum innovativen Marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kundenbindung"
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Consumer behaviour
Kundenbindung
27
Beziehungsmarketing
17
Relationship marketing
17
Deutschland
12
Germany
10
Konsumentenverhalten
9
Theorie
6
Theory
6
Customer retention
5
Kraftfahrzeugindustrie
5
Customer satisfaction
4
Kundenzufriedenheit
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Automotive services industry
3
Beziehungsmanagement
3
Brand image
3
Brand loyalty
3
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Vertikales Marketing
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Hotel industry
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2
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Baloglu, Seyhmus
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Goerdt, Thomas
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Hempel, Annette
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1
Hwang, Eunmin
1
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1
Kallmünzer, Andreas
1
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1
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1
Leal, Catarina Correia
1
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1
Park, Jungkun
1
Qumsieh-Mussalam, Gretel
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Shamim, Amjad
1
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Hamburger Schriften zur Marketingforschung
Berichte aus der Betriebswirtschaft
International journal of hospitality management
Schriften zum innovativen Marketing
Journal of retailing and consumer services
19
SpringerLink / Bücher
11
Journal of business research : JBR
10
Gabler Edition Wissenschaft
7
Cogent business & management
5
International journal of contemporary hospitality management
5
European journal of marketing : EJM
4
The journal of services marketing
4
Wirtschaftswissenschaft
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Basler Schriften zum Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Kundenmanagement & Electronic Commerce
3
Psychology & marketing
3
Services marketing quarterly
3
Springer eBook Collection / Business and Economics
3
The journal of product & brand management
3
The service industries journal
3
Tourism management : research, policies, practice
3
Dissertation Series CentER
2
Dresdner Beiträge zur Wirtschaftsinformatik
2
European journal of marketing
2
Gabler Research
2
Gabler-Edition Wissenschaft
2
Harvard business review : HBR
2
Innovatives Markenmanagement
2
International journal of business information systems : IJBIS
2
International journal of economic research
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
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ECONIS (ZBW)
9
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1
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9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
4
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
5
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
6
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
7
Kundenbindung im internationalen Automobilmarketing : eine komparative Studie zentraler Kundenbindungsdeterminanten auf dem chinesischen und russischen Automobilmarkt
Borrmann, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480593
Saved in:
8
Branchenübergreifende Rabattsysteme im Handel und deren Evaluation : Analyse branchenübergreifender Rabattsysteme am Beispiel Payback ; Weiterentwicklung betriebswirtschaftlicher C...
Hennig, Alexander
-
2001
Persistent link: https://www.econbiz.de/10014012748
Saved in:
9
Die Marken- und Einkaufsstättentreue der Konsumenten als Bestimmungsfaktoren des vertikalen Beziehungsmarketing : theoretische Grundlegung u. empirische Analysen für d. Category Ma...
Goerdt, Thomas
-
1999
Persistent link: https://www.econbiz.de/10013429925
Saved in:
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