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isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Electronic commerce research"
~isPartOf:"Handbook of research in mobile business : technical, methodological, and social perspectives"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Mobilfunkdienste"
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Mobile communications
94
Mobilkommunikation
94
Mobile marketing
23
Consumer behaviour
22
Konsumentenverhalten
22
Mobile Marketing
22
Mobile Business
21
Mobile business
21
Internet marketing
18
Online-Marketing
18
Mobile Anwendung
15
Mobile application
15
Beziehungsmarketing
14
Relationship marketing
14
Data protection
10
Datenschutz
10
Innovation adoption
9
Innovationsakzeptanz
9
Marketing management
9
Marketingmanagement
9
Data security
8
Datensicherheit
8
Mobile phone
8
Mobiltelefon
8
Target group
6
Zielgruppe
6
Direct marketing
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Direktmarketing
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Social Web
5
Social web
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USA
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United States
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Advertising
4
Advertising effects
4
Betriebliches Informationssystem
4
Business intelligence system
4
Deutschland
4
Digitale Dienste
4
Erfolgsfaktor
4
Germany
4
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91
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3
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Aufsatz im Buch
54
Book section
54
Article in journal
40
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40
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3
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English
94
Author
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Unhelkar, Bhuvan
11
Shankar, Venkatesh
5
Kambourakis, Georgios
4
Ghanbary, Abbass
3
Karjaluoto, Heikki
3
Martínez, Gregorio
3
Mármol, Félix Gómez
3
Verhoef, Peter C.
3
Andrews, Michelle
2
Bart, Yakov
2
Ferri, Fernando
2
Grifoni, Patrizia
2
Klaus, Martin
2
Leppäniemi, Matti
2
Nasır, Süphan
2
Sherringham, Keith
2
Spann, Martin
2
Wagner, Ralf
2
Abhishek, Vibhanshu
1
Agapiou, George
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Akter, Shahriar
1
Aldas-Manzano, Joaquin
1
Aloudat, Anas
1
Arden, Christine M.
1
Atkins, Anthony S.
1
Azfar, Abdullah
1
Bacile, Todd J.
1
Bafghi, Abbas Ghaemi
1
Banakar, R. M.
1
Bandera, Cesar
1
Barnes, Stuart J.
1
Ben, Shenglin
1
Brown, Mark
1
Buccafurri, Francesco
1
Buoye, Alexander
1
Carroll, Amy
1
Charsky, Carol
1
Cheng, T. C. E.
1
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Published in...
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Handbook of research on mobile marketing management
Electronic commerce research
Handbook of research in mobile business : technical, methodological, and social perspectives
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
Journal of business research : JBR
38
International journal of networking and virtual organisations : IJNVO
37
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Working paper
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
18
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
Information systems and e-business management : ISeB
15
Journal of payments strategy & systems
15
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ECONIS (ZBW)
94
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1
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94
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1
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
2
An empirical study on facilitators and inhibitors of adoption of mobile banking in India
Saxena, Noopur
;
Gera, Navneet
;
Taneja, Mayur
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2573-2604
Persistent link: https://www.econbiz.de/10014418184
Saved in:
3
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
4
A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan
;
Yang, Qin
;
Jin, Huixia
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
Saved in:
5
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian G.
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
6
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
7
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
8
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
9
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
10
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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