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isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Handbook of research in mobile business : technical, methodological, and social perspectives"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Mobiltelefon"
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Search: subject_exact:"Mobilfunkdienste"
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Mobiltelefon
Mobile communications
78
Mobilkommunikation
78
Mobile marketing
22
Mobile Marketing
21
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
17
Online-Marketing
17
Mobile Business
15
Mobile business
15
Beziehungsmarketing
12
Relationship marketing
12
Mobile Anwendung
11
Mobile application
11
Marketing management
9
Marketingmanagement
9
Mobile phone
7
Innovation adoption
6
Innovationsakzeptanz
6
Direct marketing
5
Direktmarketing
5
Target group
5
Zielgruppe
5
Advertising
4
Advertising effects
4
Betriebliches Informationssystem
4
Business intelligence system
4
Data protection
4
Datenschutz
4
Deutschland
4
Digitale Dienste
4
Erfolgsfaktor
4
Germany
4
Social Web
4
Social web
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Strategic management
4
Strategisches Management
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Success factor
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USA
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Andrews, Michelle
1
Bacile, Todd J.
1
Bart, Yakov
1
Choi, Jeonghye
1
Goehring, Jody
1
Grewal, Dhruv
1
Hui, Sam
1
Jasola, Sanjay
1
Kim, Jeeyeon
1
Kim, Mingyung
1
Nasır, Süphan
1
Noort, Guda van
1
Pancras, Joseph
1
Reijmersdal, Eva A. van
1
Sharma, Ramesh C.
1
Spann, Martin
1
Swilley, Esther
1
Thornswood, Lance
1
Trivedi, Minakshi
1
Ye, Christine
1
Zubcsek, Peter Pal
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Handbook of research on mobile marketing management
Handbook of research in mobile business : technical, methodological, and social perspectives
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
50
AGDI working paper
30
Technological forecasting & social change : an international journal
26
Journal of retailing and consumer services
15
International journal of business information systems : IJBIS
11
Information economics and policy : IEP
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of development economics
7
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
7
Discussion paper
6
International journal of business innovation and research
6
International journal of industrial organization
6
International journal of internet marketing and advertising : IJIMA
6
Journal of African business
6
Journal of business research : JBR
6
NBER working paper series
6
NET Institute Working Paper
6
International journal of electronic business
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Management information systems : mis quarterly
5
Applied economics letters
4
Center for Global Development Working Paper
4
Discussion paper / Tinbergen Institute
4
Economics letters
4
Food policy : economics planning and politics of food and agriculture
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
4
Journal of regulatory economics
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
NBER Working Paper
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of services marketing
4
Working paper / World Institute for Development Economics Research
4
African journal of science, technology, innovation & development : AJSTID
3
African journal of science, technology, innovation and development : AJSTID
3
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Amfiteatru economic : an economic and business research periodical
3
Applied economics
3
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ECONIS (ZBW)
7
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date (oldest first)
1
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
2
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
3
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
4
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
5
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
6
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
7
Mobility in IP networks
Jasola, Sanjay
;
Sharma, Ramesh C.
- In:
Handbook of research in mobile business : technical, …
,
(pp. 422-431)
.
2009
Persistent link: https://www.econbiz.de/10003940613
Saved in:
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