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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of brand management : an international journal"
~person:"Eggert, Andreas"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
6
Relationship marketing
6
Customer value
5
Kundenwert
5
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Marketing management
2
Marketingmanagement
2
Value creation
2
Außendienst
1
Customer integration
1
Customer orientation
1
Customer value proposition
1
Field sales force
1
Indigenous construct
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Kundenintegration
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Lieferantenmanagement
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Marketing theory
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Marketingtheorie
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Multilevel modeling
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Sales strategy
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Salespeople
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Selling
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Service-Dominant Logic
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Service-dominant logic
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Special issue
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Strategic management
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Strategisches Management
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Strategy implementation
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Supplier relationship management
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Theory of value
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Value in exchange
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Value in use
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Value propositions
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Value-based selling
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Eggert, Andreas
Töpfer, Armin
20
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Casidy, Riza
6
Frow, Pennie
6
Payne, Adrian
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Snehota, Ivan
6
Nyadzayo, Munyaradzi W.
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Ewing, Michael
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Henneberg, Stephan
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Itani, Omar S.
4
Jaakkola, Elina
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Lacoste, Sylvie
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Cui, Annie Peng
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Haas, Alexander
3
Keränen, Joona
3
Kingshott, Russel P. J.
3
Kleinaltenkamp, Michael
3
Liu, Yi
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Lussier, Bruno
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Mitręga, Maciej
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
Journal of marketing
2
Journal of service research : JSR
2
Applied Marketing Science /Angewandte Marketingforschung
1
Creating and managing superior customer value
1
Electronic Services
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Handbuch Kundenbindungsmanagement
1
Journal of Inter-Organizational Relationships
1
Journal of marketing theory and practice
1
Journal of service research
1
Kaiserslauterer Schriftenreihe Marketing
1
Kundenbeziehungen im Dienstleistungsbereich
1
Marketing : ZFP ; journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
6
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1
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
3
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
6
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
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