//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"The journal of services marketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bonusprogramm"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Kundenbindungsprogramm
10
Loyalty program
10
Beziehungsmarketing
9
Consumer behaviour
9
Relationship marketing
9
Experiment
4
Experimental design
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Deutschland
2
Emotion
2
Germany
2
Hierarchical loyalty programs
2
Kundenzufriedenheit
2
Air passenger transport
1
Airline
1
Attitude
1
CRM
1
Classification
1
Customer engagement
1
Customer experience
1
Customer integration
1
Customer loyalty
1
Customer participation
1
Customer status demotion
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Einzelhandel
1
Equity theory
1
Fluggesellschaft
1
Gratitude
1
Harm to others
1
Hospitality
1
Klassifikation
1
Kundenintegration
1
Likelihood of patronage reduction
1
Loyalty programs
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
7
German
2
Author
All
Banik, Shanta
1
Beatson, Amanda
1
Gierl, Heribert
1
Greer, Dominique A.
1
Hwang, Jiyoung
1
Kandampully, Jay
1
Liu, Qing
1
Mattila, Anna S.
1
Meyer-Waarden, Lars
1
Ouschan, Robyn
1
Pontes, Nicolas
1
Pontes, Vivian
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Shirai, Miyuri
1
Wierich, Ralf
1
more ...
less ...
Published in...
All
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
The journal of services marketing
Journal of retailing and consumer services
33
Journal of business research : JBR
14
Journal of retailing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of economics and business research : IJEBR
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
2
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
3
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
4
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Saved in:
5
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
6
Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
Saved in:
7
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Saved in:
8
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
Saved in:
9
Wirkung von Coupons auf die Kaufbereitschaft von Konsumenten
Gierl, Heribert
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
3
,
pp. 140-154
Persistent link: https://www.econbiz.de/10003358173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->