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isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Marketing intelligence & planning"
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Market segmentation
37
Marktsegmentierung
37
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Harvard business review : HBR
Journal of targeting, measurement and analysis for marketing
Marketing intelligence & planning
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
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Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of operational research : EJOR
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Journal of revenue and pricing management
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NBER Working Paper
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Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
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European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
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Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
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Discussion papers / CEPR
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Faculty & research / Insead : working paper series
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International journal of industrial organization
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International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of banking & finance
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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Discussion paper / Tinbergen Institute
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Journal of financial economics
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
2
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
3
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
4
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
5
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
6
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.
;
Patel, Jayesh D.
;
Savalia, Jignasa R.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
Saved in:
7
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
8
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
9
Pro-environmental purchasing behaviour during the economic crisis
Tilikidou, Irene
;
Delistavrou, Antonia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10010364063
Saved in:
10
The limits of scale
Hałaburda, Hanna
;
Oberholzer-Gee, Felix
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 94-99
Persistent link: https://www.econbiz.de/10010343431
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