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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Customer service"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
Customer service
Relationship marketing
566
Lieferantenmanagement
229
Supplier relationship management
229
B-to-B-Marketing
161
Business-to-business marketing
161
Consumer behaviour
107
Konsumentenverhalten
107
Customer value
70
Kundenwert
70
Marketing management
64
Marketingmanagement
64
Customer satisfaction
61
Kundenzufriedenheit
61
Salespeople
60
Verkaufspersonal
60
Social Web
51
Social web
51
Customer integration
46
Kundenintegration
46
Brand management
43
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43
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43
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43
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41
Service quality
41
Betriebliche Wertschöpfung
40
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40
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37
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37
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35
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35
Internet marketing
33
Online-Marketing
33
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30
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30
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30
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30
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30
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30
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564
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566
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566
Conference paper
10
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10
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3
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Kumar, V.
12
Palmatier, Robert W.
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Eggert, Andreas
8
Homburg, Christian
8
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Ruyter, Ko de
7
Agnihotri, Raj
6
Snehota, Ivan
6
Wieseke, Jan
6
Casidy, Riza
5
Frow, Pennie
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Ewing, Michael
4
Fang, Eric
4
Grewal, Rajdeep
4
Henneberg, Stephan
4
Itani, Omar S.
4
Jaakkola, Elina
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Sharma, Arun
4
Steinhoff, Lena
4
Wang, Danny T.
4
Wang, Xinchun
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Evanschitzky, Heiner
3
Falk, Tomas
3
Fornell, Claes
3
Grewal, Dhruv
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
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Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
Journal of business research : JBR
624
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
566
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
6
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
7
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
8
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
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