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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Markenführung"
~subject:"Social web"
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Markenführung
Social web
Beziehungsmarketing
122
Relationship marketing
122
Consumer behaviour
47
Konsumentenverhalten
47
Internet marketing
31
Online-Marketing
31
Social Web
28
Customer value
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Kundenwert
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Brand management
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Marketing management
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Marketingmanagement
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
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Argyris, Young Anna
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Bacile, Todd J.
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Bernoff, Josh
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Bott, Gregory J.
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Breitsohl, Jan
1
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Brodie, Roderick J.
1
Chan, Kimmy Wa
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Chang, Aihwa
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Chonko, Lawrence B.
1
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1
Cruz, Ryan E.
1
Dalmoro, Marlon
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Dineva, Denitsa
1
Dolen, Willemijn M. van
1
Erz, Antonia
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Farace, Stefania
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Fleck, João Pedro dos Santos
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Garrod, Brian
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Johnen, Marius
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
176
Journal of retailing and consumer services
139
The journal of product & brand management
100
The journal of brand management : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
57
International journal of hospitality management
49
International journal of internet marketing and advertising : IJIMA
41
Journal of strategic marketing
39
Marketing intelligence & planning
36
SpringerLink / Bücher
35
Asia Pacific journal of marketing and logistics
33
Psychology & marketing
32
Journal of promotion management : innovations in planning and applied research
31
Cogent business & management
29
Journal of hospitality marketing & management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
International journal of contemporary hospitality management
26
European journal of marketing : EJM
25
The journal of services marketing
25
Business horizons
24
Journal of marketing
24
Technological forecasting & social change : an international journal
23
Journal of marketing communications
22
Journal of travel and tourism marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of service management
20
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
20
Journal of internet commerce
19
Tourism management : research, policies, practice
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of customer behaviour
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
European journal of marketing
16
International journal of business information systems : IJBIS
16
The journal of consumer marketing
16
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ECONIS (ZBW)
33
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Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
9
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
10
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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