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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~subject:"Customer service"
~subject:"Marketing management"
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Customer service
Marketing management
Beziehungsmarketing
168
Relationship marketing
168
Consumer behaviour
52
Konsumentenverhalten
52
Customer satisfaction
26
Kundenzufriedenheit
26
Lieferantenmanagement
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relationship marketing
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customer satisfaction
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Grewal, Rajdeep
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Kumar, V.
2
Ruyter, Ko de
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Verhoef, Peter C.
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Belz, Christian
1
Bhalla, Gaurav
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Bitner, Mary Jo
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Bolander, Willy
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Falk, Tomas
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Godfrey, Andrea
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Hahn, Alexander
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of business research : JBR
76
Journal of retailing and consumer services
59
Industrial marketing management : the international journal for industrial and high-tech firms
50
The journal of services marketing
40
International journal of hospitality management
38
SpringerLink / Bücher
34
Journal of strategic marketing
31
The journal of business & industrial marketing
31
Journal of the Academy of Marketing Science
24
The service industries journal
24
European journal of marketing : EJM
22
Business horizons
18
Journal of retailing
18
Journal of service research : JSR
17
Journal of service research
16
International journal of contemporary hospitality management
15
Gabler Edition Wissenschaft
14
Cogent business & management
13
Journal of marketing management : MM
13
Europäische Hochschulschriften / 5
12
International journal of electronic customer relationship management : IJECRM
12
Journal of marketing communications
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of service theory and practice : JSTP
11
Service business
11
Services marketing quarterly
11
Springer eBook Collection / Business and Economics
11
Journal of business-to-business marketing
10
Journal of service theory and practice
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
The journal of applied business research
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
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ECONIS (ZBW)
30
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1
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
Saved in:
2
The unintended consequence of price-based service recovery incentives
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 57-77
Persistent link: https://www.econbiz.de/10012176134
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Does the customer matter most? : exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners
Plouffe, Christopher R.
;
Bolander, Willy
;
Cote, Joseph A.
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011507463
Saved in:
5
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
6
Erfolgsfaktor Customer Journey
Edelman, David C.
;
Singer, Mark
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011535098
Saved in:
7
Wider den Retouren-Wahnsinn
Walsh, Gianfranco
;
Möhring, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010489524
Saved in:
8
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
9
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
10
Wenn Marketing zur Strategie wird
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 52-63
Persistent link: https://www.econbiz.de/10010237273
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