//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Human resource management"
~isPartOf:"Europäische Hochschulschriften / 5"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
HR marketing
15
Personalmarketing
15
Personalbeschaffung
13
Recruitment
13
Internes Marketing
11
recruitment
8
Corporate reputation
6
Firmenimage
6
Human Resource Management
6
Personalmanagement
6
Theorie
5
Theory
5
Brand image
4
Markenimage
4
Arbeitsuche
3
Brand management
3
Corporate culture
3
Deutschland
3
Germany
3
Highly skilled workers
3
Hochqualifizierte Arbeitskräfte
3
Job search
3
Markenführung
3
Personalauswahl
3
Personnel selection
3
Produktmanagement
3
Unternehmenskultur
3
brand equity
3
employer branding
3
Advertising
2
Advertising effects
2
Arbeitszufriedenheit
2
Business organization
2
Dienstleistungsbetrieb
2
Employee retention
2
Experiment
2
Institutionenökonomie
2
Internal communication
2
Interne Kommunikation
2
Job satisfaction
2
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
14
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Hochschulschrift
7
Thesis
6
Bibliografie enthalten
3
Bibliography included
3
Dissertation u.a. Prüfungsschriften
3
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
15
German
10
Undetermined
1
Author
All
Kabst, Rüdiger
4
Schwarting, Ulf
3
Yu, Kang Yang Trevor
3
Allen, David G.
2
Baum, Matthias
2
Dineen, Brian R.
2
Giardini, Angelo
2
Klotz, Anthony C.
2
Schulze, Henning S.
2
Schönig, Christoph
2
Stoll, Stefan
2
Van Hoye, Greet
2
Wehner, Marius Claus
2
Casper, Wendy J.
1
Collins, Christopher J.
1
Cromheecke, Saartje
1
Edwards, Martin R.
1
Edwards, Tony
1
Firfiray, Shainaz
1
Goh, Kim Huat
1
Han, Jian
1
Kanwal, Hira
1
Kawasaki, Shota
1
Kim, Seon-Su
1
King, James E.
1
Lepak, David P.
1
Lievens, Filip
1
Martinez-Moreno, Julian E.
1
Mayo, Margarita
1
Peng, Siqing
1
Ramasamy, Bala
1
Sarma, Archana
1
Schäfer, Marina
1
Wahl, Rudolf
1
Wang, Lan
1
Wayne, Julie Holliday
1
Weijters, Bert
1
Williamson, Ian O.
1
more ...
less ...
Published in...
All
Human resource management
Europäische Hochschulschriften / 5
SpringerLink / Bücher
56
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Personalwirtschaft : das Magazin für den Job HR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
European journal of marketing : EJM
11
Gabler Edition Wissenschaft
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
The journal of brand management : an international journal
11
essentials
11
Innovatives Markenmanagement
10
Springer eBook Collection
10
War for Talents : Erfolgsfaktoren im Kampf um die Besten
10
Journal of business research : JBR
9
Research
9
The international journal of human resource management
9
BestMasters
8
Business horizons
8
International journal of hospitality management
8
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
The journal of product & brand management
8
Administrative Sciences : open access journal
7
Employer branding for competitive advantage : models and implementation strategies
7
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
Journal of business and psychology
7
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
7
Corporate communications : an international journal
6
European management journal
6
European research studies
6
Global business review
6
International journal of contemporary hospitality management
6
International journal of selection and assessment
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Personalführung : das DGFP Magazin für das Personalmanagement
6
Essentials
5
more ...
less ...
Source
All
ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan
;
Han, Jian
;
Ramasamy, Bala
;
Peng, Siqing
- In:
Human resource management
61
(
2022
)
5
,
pp. 563-584
Persistent link: https://www.econbiz.de/10013468292
Saved in:
2
Beyond employer brand content : the role of employer brand process attributes in understanding employees' reactions toward their employer
Kanwal, Hira
;
Van Hoye, Greet
- In:
Human resource management
63
(
2024
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10014481378
Saved in:
3
Special issue: employer branding and talent acquisition
Yu, Kang Yang Trevor
(
ed.
);
Dineen, Brian R.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013468266
Saved in:
4
Winning applicants and influencing job seekers : an introduction to the special issue on employer branding and talent acquisition
Yu, Kang Yang Trevor
;
Dineen, Brian R.
;
Allen, David G.
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 515-524
Persistent link: https://www.econbiz.de/10013468283
Saved in:
5
Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet
;
Lievens, Filip
;
Weijters, Bert
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
Saved in:
6
Recruitment brand equity for unknown employers : examining the effects of recruitment message claim verifiability and credibility on job pursuit intentions
Collins, Christopher J.
;
Martinez-Moreno, Julian E.
- In:
Human resource management
61
(
2022
)
5
,
pp. 585-597
Persistent link: https://www.econbiz.de/10013468296
Saved in:
7
Investigating electronic word-of-mouth on social media : an eye-tracking approach
Yu, Kang Yang Trevor
;
Goh, Kim Huat
;
Kawasaki, Shota
- In:
Human resource management
61
(
2022
)
5
,
pp. 599-616
Persistent link: https://www.econbiz.de/10013468302
Saved in:
8
The lure of work-life benefits : perceived person-organization fit as a mechanism explaining job seeker attraction to organizations
Firfiray, Shainaz
;
Mayo, Margarita
- In:
Human resource management
56
(
2017
)
4
,
pp. 629-649
Persistent link: https://www.econbiz.de/10011745039
Saved in:
9
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
10
Recruitment process outsourcing and applicant reactions : when does image make a difference?
Wehner, Marius Claus
;
Giardini, Angelo
;
Kabst, Rüdiger
- In:
Human resource management
54
(
2015
)
6
,
pp. 851-875
Persistent link: https://www.econbiz.de/10011412014
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->