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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of contemporary hospitality management"
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Search: subject_exact:"Segmented markets"
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Market segmentation
26
Marktsegmentierung
26
Consumer behaviour
12
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7
Marketingmanagement
7
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5
Hotel industry
4
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26
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Bruwer, Johan
2
McCarthy, Breda
2
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1
Azimont, Frank
1
Barry, Thomas E.
1
Blocker, Christopher P.
1
Boejgaard, John
1
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1
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Ching-Wei, Lien
1
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1
Denizci Guillet, Basak
1
Du, Fei
1
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1
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1
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1
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Asia Pacific journal of marketing and logistics
International journal of contemporary hospitality management
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Journal of banking & finance
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
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ECONIS (ZBW)
26
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
3
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
4
Sustainable lifestyles, eating out habits and the green gap : a study of food waste segments
Liu, Hongbo
;
McCarthy, Breda
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 920-943
Persistent link: https://www.econbiz.de/10014285920
Saved in:
5
Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Jung, Kwon
;
Jung, Jihye
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10012798102
Saved in:
6
From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Shi, Fangfang
;
Ji, Shaojun
;
Weaver, David B.
;
Huang, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
3
,
pp. 885-907
Persistent link: https://www.econbiz.de/10013164513
Saved in:
7
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
8
Market segmentation and pricing strategies based on product platform
Su, Qin
;
Liu, Weiyan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011613346
Saved in:
9
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
10
The 3-S typology of South African culinary festival visitors
Viljoen, Armand
;
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
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