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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~subject:"Marketing management"
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Brand management
Marketing management
Beziehungsmarketing
398
Relationship marketing
398
Lieferantenmanagement
208
Supplier relationship management
208
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
55
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Customer value
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Terho, Harri
6
Agnihotri, Raj
2
Chen, Annie Huiling
2
Christodoulides, George
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Eggert, Andreas
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Ewing, Michael
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Gölgeci, Ismail
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Haas, Alexander
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Henseler, Jörg
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Jaakkola, Elina
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Nyadzayo, Munyaradzi W.
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Peng, Norman
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Ulaga, Wolfgang
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Andreini, Daniela
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Baek, Ingee
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Barroso, Carmen
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Bergamschi, Mara
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Beverland, Michael B.
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Bozkurt, Sıddık
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Bruhn, Manfred
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Caigny, Arno de
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Chang, Yu
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
172
Journal of retailing and consumer services
119
The journal of product & brand management
100
The journal of brand management : an international journal
83
International journal of hospitality management
46
SpringerLink / Bücher
46
Journal of strategic marketing
45
The journal of business & industrial marketing
36
Cogent business & management
34
European journal of marketing : EJM
34
Asia Pacific journal of marketing and logistics
32
International journal of internet marketing and advertising : IJIMA
32
Marketing intelligence & planning
30
Psychology & marketing
28
Journal of the Academy of Marketing Science
26
Journal of promotion management : innovations in planning and applied research
25
International journal of contemporary hospitality management
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Business horizons
22
Journal of hospitality marketing & management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of marketing communications
21
Journal of marketing management : MM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of retailing
18
The service industries journal
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of travel and tourism marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing analytics : JMA
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Journal of service management
15
European journal of marketing
14
Springer eBook Collection / Business and Economics
14
The journal of services marketing
14
Gabler Edition Wissenschaft
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
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ECONIS (ZBW)
66
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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3
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
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6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
8
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
9
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
10
Performance implications of the buyer-supplier market orientation fit
Gligor, David M.
;
Gölgeci, Ismail
;
Newman, Christopher
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 161-173
Persistent link: https://www.econbiz.de/10012501947
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