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isPartOf:"Information systems and e-business management : ISeB"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Virtuelle Realität"
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Virtual reality
27
Virtuelle Realität
27
Consumer behaviour
15
Konsumentenverhalten
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Augmented reality
7
Online retailing
7
Online-Handel
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Retail trade
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Loureiro, Sandra Maria Correia
3
Feng, Yang
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Kumar, Harish
2
Abercrombie, Robert K.
1
Ahmad, Hassan
1
Ahn, Daehwan
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Chuenterawong, Ploypin
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Information systems and e-business management : ISeB
International journal of retail and distribution management
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
46
Journal of retailing and consumer services
44
International journal of networking and virtual organisations : IJNVO
25
Psychology & marketing
25
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
HMD : Praxis der Wirtschaftsinformatik
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
7
Gabler Edition Wissenschaft
7
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ECONIS (ZBW)
27
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1
Effects of virtual stores' opaque exterior on store perceptions and purchase intentions
Han, Haejoo
;
Park, Sujin
;
Hyun, Kyung Hoon
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013552643
Saved in:
2
How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality
Caboni, Federica
;
Pizzichini, Lucia
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 95-115
Persistent link: https://www.econbiz.de/10013552645
Saved in:
3
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
4
Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees : a choice-based conjoint study
Schuir, Julian
;
Teuteberg, Frank
- In:
Information systems and e-business management : ISeB
19
(
2021
)
3
,
pp. 1039-1085
Persistent link: https://www.econbiz.de/10012703197
Saved in:
5
Engaging the customer with augmented reality and employee services to enhance equity and loyalty
Butt, Asad
;
Ahmad, Hassan
;
Ali, Fayaz
;
Muzaffar, Asif
; …
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 629-652
Persistent link: https://www.econbiz.de/10014281091
Saved in:
6
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
7
How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao
;
Parker, Christopher J.
;
Hart, Cathryn A.
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
Saved in:
8
VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
9
Traveling the past : raising awareness of cultural heritage through virtual reality
Rauscher, Marion
;
Humpe, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
Saved in:
10
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
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