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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Marketingmanagement
Internet marketing
105
Online-Marketing
105
Social Web
55
Social web
55
Consumer behaviour
44
Konsumentenverhalten
44
Relationship marketing
23
Brand management
21
Markenführung
21
E-commerce
18
Electronic Commerce
18
Social Media
14
Marketing management
13
Brand image
12
Markenimage
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Online retailing
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Online-Handel
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social media
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Social network
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Soziales Netzwerk
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Viral marketing
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Virales Marketing
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Internet
9
Advertising
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Customer integration
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Kundenintegration
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Werbung
8
Advertising effects
7
Werbewirkung
7
Facebook
6
KMU
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of marketing management : MM
Journal of business research : JBR
85
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of electronic marketing and retailing : IJEMR
27
The journal of product & brand management
25
Marketing intelligence & planning
24
Journal of internet commerce
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
20
Journal of the Academy of Marketing Science
19
SpringerLink / Bücher
19
Journal of marketing communications
18
Business horizons
16
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
The journal of business & industrial marketing
14
International journal of business information systems : IJBIS
13
International journal of technology marketing : IJTMkt
13
Journal of marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Springer eBook Collection
12
The service industries journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of hospitality management
10
Journal of advertising research
10
Premier reference source
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Handbook of research on effective advertising strategies in the social media age
9
International journal of advertising : the review of marketing communications
9
International journal of electronic commerce : IJEC
9
International journal of retail & distribution management
9
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ECONIS (ZBW)
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1
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
2
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
3
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
6
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
8
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
9
Effects of social presence and social capital on user loyalty to the social networking website : the case of Facebook usage in Taiwan
Jih, Wen-Jang Kenny
;
Lee, Su-Fang
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011729770
Saved in:
10
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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