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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Online retailing"
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Beziehungsmarketing
Online retailing
Internet marketing
136
Online-Marketing
135
Social Web
78
Social web
78
Consumer behaviour
49
Konsumentenverhalten
49
Viral marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Tourism management : research, policies, practice
Journal of business research : JBR
126
Journal of retailing and consumer services
103
International journal of internet marketing and advertising : IJIMA
60
International journal of electronic marketing and retailing : IJEMR
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Information systems research : ISR
34
Journal of internet commerce
31
Electronic commerce research
29
The journal of product & brand management
28
Industrial marketing management : the international journal for industrial and high-tech firms
26
Marketing intelligence & planning
26
Journal of marketing communications
24
Technological forecasting & social change : an international journal
24
Cogent business & management
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of electronic commerce research : JECR
20
Journal of strategic marketing
20
International journal of business information systems : IJBIS
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of promotion management : innovations in planning and applied research
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of contemporary hospitality management
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of the Academy of Marketing Science
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Asia Pacific journal of marketing and logistics
17
International journal of electronic commerce : IJEC
17
Journal of marketing
17
Journal of retailing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
SpringerLink / Bücher
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
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ECONIS (ZBW)
34
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
3
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
4
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
5
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
Saved in:
6
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
7
Virtual wine tours and wine tasting : the influence of offline and online embodiment integration on wine purchase decisions
Wen, Han
;
Leung, Xi Y.
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012417923
Saved in:
8
Differences in online reviews caused by distribution channels
Kim, Jong Min
;
Hyun, Soonchul
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012417958
Saved in:
9
Exploring the impact of personalized management responses on tourists' satisfaction : a topic matching perspective
Zhang, Xiaowei
;
Qiao, Shuchen
;
Yang, Yang
;
Zhang, Ziqiong
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137766
Saved in:
10
Effects of haptic cues on consumers' online hotel booking decisions : the mediating role of mental imagery
Lv, Xingyang
;
Li, Huifan
;
Xia, Lan
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012152105
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